Information Marketing - How to Get Clients to Pick Up the Phone and Call You

What Is Information Marketing?

Information marketing techniques involve a completely different way of thinking. It's centred on 'giving' not 'getting'. It's a powerful way of building a relationship of trust and credibility with your prospects by giving them what they want which is information and advice and taking away what they don't want, a sales pitch. Now doesn't that feel as though it falls in line with your values?

Information marketing materials come in many formats from an email newsletter, special reports, a course of email tips, articles and ebooks to name but a few. You may well have come across some of them already.

The Benefits of Information Marketing Techniques

Stop 'Chasing' and Start 'Cultivating'

When you share your knowledge with your prospects and clients it enables you to stop 'chasing' them for business and to start 'cultivating' long-term relationships.

People love those that are generous and helpful. Think how happy you would be to receive valuable information about a subject that you are interested in and that is packed full of helpful tips and advice.

With time people become familiar with you. They get to know who you are and how you think and they begin to understand exactly what type of service you offer. They begin to trust you because they see you as a credible source of valuable information and advice.

Believe me, it won't be long until they pick up the phone to ask for your advice!

Convert Prospects Into Paying Clients

When you create info marketing materials whether it's an email newsletter, a special report or an ebook you have the opportunity to introduce people to your services without risk. Through your writing prospects begin to understand the results they might expect to achieve as a result of working with you.

The reason most solo-preneurs struggle to turn a prospect into paying clients is because they have not yet overcome their buying concerns. For example, coaching can be perceived as being quite costly. Most coaches expect their prospects to jump head first into purchasing a service that they have no real understanding or experience of.

By offering a variation of information-based products at different price points you give your prospects the opportunity to experience you and your services at a lower risk free price before committing to the purchase of your higher priced one-to-one services. It helps break down scepticism and builds a sense of familiarity and trust.

Create A Passive Income

Here's the good bit! Info marketing techniques provide an extra revenue stream that enables you to make money with little effort. Once you have created your products and materials they will work for you effortlessly, earning your extra cash whilst you are away, busy on other projects or even whilst you sleep!

Become An Expert

The other major benefit of info marketing is that you become a credible authority within your niche. You are perceived as being an expert and this builds credibility amongst your prospects thus allowing you to charge higher fees.

Conclusion

As business owners we are very much focused on supporting and helping our clients to achieve their desired results. Isn't info marketing a great way to share valuable information that will help them, whilst at the same time successfully marketing your own business? Compare this with sales-based marketing and decide which you like most! Which method do you think is congruent with your business? How does this fall in line with your beliefs and values? Which would you rather be doing, info-based or selling-based marketing?

So come on, if you want to attract clients, build client relationships and make more money get writing today and create some information-based marketing materials!

© Victoria Player 2007